Dive into the Future of Ticketing: Discover how personalisation can transform customer experiences and drive revenue in the ticketing industry. Learn from marketing and branding expert, Dave Wakeman, as he chats with David Hornby, Managing Director for the UK and Ireland at SECUTIX.
What You'll Learn:
- Personalised Marketing: Shift from traditional, one-size-fits-all approaches to tailoring the entire customer journey.
- Data Utilisation: Harness proactive data to predict future trends and enhance customer engagement.
- Fan Lifecycle Management: Use technology to maintain long-term fan relationships.
- Pricing Strategies: Implement research-based pricing and avoid the pitfalls of discounting.
- Global Insights: Understand the dynamics of US vs. European markets and strategies for market expansion.
Webinar: Unlocking the power of personalisation in ticketing
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