FT. LAUDERDALE, Fla. (28 January 2025)—SECUTIX, a global leader in technology for the ticketing industry, announces a strategic alliance with Salesforce (NYSE: CRM) as the leading enterprise Customer Relationship Management technology solution to meet the growing demand for cultural arts, attractions, and sports organisations alike to have a 360-degree view of customers throughout their lifecycle.
SECUTIX’s SaaS-based ticketing engagement platform includes a full suite of white-label ticketing solutions and is expanding its CRM offerings with Salesforce through open platform technologies and best practices—leveraging JCA for cultural arts and attractions and Cogny for sports.
For the past two years, SECUTIX has seen a growing demand for market requirements and has established a two-pronged approach to develop a near real-time, bidirectional integration between SECUTIX and Salesforce. Built by a leading Salesforce ISV partner, Cogny, the solution delivers a best-in-class enterprise-level capability, unlocking use across organisations, from ticketing to development, finance, and marketing.
“Ticketing and membership systems are often the greatest source of patron data for performing arts organisations, so it is essential that this data is available to the entire organisation; the SECUTIX integration with Nonprofit Cloud promises to do just that,” said Salesforce Strategic Nonprofit Solution Engineer Mike Brown. “Patron expectations continue to rise, but without the right tools and a modern data strategy, performing arts organisations will find it challenging to meet patron expectations and are missing opportunities to create the ‘wow moments’ that build lifelong affinity.”
SECUTIX empowers organisations through innovation by developing technologies that are easy to integrate, flexible to meet changing business conditions, and provide growth, revenue, engagement, and insights.
SECUTIX General Manager of the Americas Michael McDermott said, “We provide technology that allows our customers to control how they manage their ticketing inventory with specific pricing, fees, transfers, and resale rules to monitor and protect the tickets from fraudulent behaviours.”
“We heard the demand for a reserved seat ticketing solution that could integrate with a donation management CRM, and we are delivering this solution with the Gordon Center, On Location, LTA, and several other high-profile customers today.”
According to McDermott, the integration with Salesforce connects a multi-faceted, and often siloed, ecosystem together and empowers organisations to integrate at their own pace and take control of what and how events are happening, regardless of the type of event, while leveraging expertise from industry experts like JCA.
JCA Chief Executive Officer Steve Jacobson said, “Our team of experts at JCA is excited to provide enterprise-level technology and insights with SECUTIX and leverage our combined decades of experience to help increase revenue, optimise operations, and build lasting relationships with your target audience.”
As one of Salesforce’s largest ISV partners, Cogny serves the sports and entertainment industry as a strategic business and implementation partner, with team members working to maximise data to drive strategy and results.
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About Salesforce
Salesforce helps organisations of any size reimagine their business for the world of AI. With Agentforce, Salesforce's trusted platform, organisations can bring humans together with agents to drive customer success—powered by AI, data, and action. Visit www.salesforce.com for more information.
About JCA
For over 30 years, we have fused data and technology expertise with real-world experience to create breakthrough outcomes for nonprofits. We’re the go-to nonprofit consulting firm for organisations who are building a brighter future. As the first and foremost independent consulting firm dedicated solely to the technical and operational needs of nonprofits, we strengthen organisations from the inside out. We tailor carefully-developed technology and data-driven strategies to your organisation, helping you achieve real and lasting results.
About Cogny
Cogny brings more than a decade of success with leading US sports organisations to centralise their customers' information, helping automate journeys and actions. After working with clients in the sports and entertainment industry for almost a decade, our company evolved from being a Salesforce consulting firm to industry specialists developing specialised products and services. Our products were designed with years of industry research to close the gap between our clients' brands, their customers/fans, CRM, and sponsors.
We understand that having data without a well-defined strategy for intelligent activation adds limited value to the business. That’s why, in addition to having trained specialists in Salesforce platforms and a suite of products tailored to the sports and entertainment sector, we also offer a dedicated business team that supports our clients in achieving their objectives. Our approach includes creating a clear plan to demonstrate the ROI of the project, ensuring measurable results and long-term success.