The Musée national de la Marine has just reopened its Parisian site at the Trocadéro after a long renovation period. In addition to the building work undertaken and the renewal of the visitor itinerary, the Musée national de la Marine wanted to modernise its ticketing system across all five of its sites, centralise sales for all of its museums (Toulon, Rochefort, Port-Louis, Brest and Paris) and revitalise its relations with its public and patrons.
The objective of the project was also to develop and diversify the museum’s sources of income.
To support this transformation, equip the existing sites efficiently by creating operational synergies and prepare for the reopening of the iconic site in Paris, the Musee National de la Marine was looking for an agile ticketing system.
SECUTIX, the market leader in digital solutions for events, culture and leisure venues, was the right solution to manage a multi-site institution with a sales perimeter that could be extended in real-time. The ability to offer a tool with scalable features and opt-outs, making it possible, for example, to manage boutique sales on certain sites or to have a differentiated sales policy for each site, was essential to the success of the project.
Blandine de Dainville, Head of Customer Experience at the Musée national de la Marine, explains:
"SECUTIX's S-360 tool met our needs perfectly, offering a flexible solution that was easy to implement in our changing multi-site structure. Our aim to modernise and move to a full SaaS ticketing system across five sites marks a key moment in our development and in the history of our museums, which is why we chose a partner who could rise to the challenge.”
Today, the advanced functionalities implemented by SECUTIX for the Musée national de la Marine's sites include:
- The introduction of a common online sales channel for the five sites, in addition to in situ sales.
- An "Invitations" online sales channel to manage the various previews & VIP opening nights.
- The use of S-360's integrated marketing module and an interface with the CRM tool to manage VIPs and patrons, including the largest groups in the French naval industry.
- The implementation of mobile or fixed access control adapted to each site.
For SECUTIX, the implementation project involved various project managers configuring each site, training the teams on site and switching the ticketing solutions over to S-360. Over the last twelve months, nearly 300,000 tickets (before the reopening of the Palais de Chaillot) were issued by the four regional sites.
Marc Merpillat, Sales Director at SECUTIX, comments:
"We have already demonstrated our commitment to key players in the French cultural sector. Supporting the modernisation of institutions rooted in the cultural and local history of several towns is always a very rewarding experience, and ticketing is an important area for supporting the organisational transformation of a multi-site establishment. We are delighted to welcome the Musée national de la Marine to our community of clients".
